Katrina brings to Cast 20 years’ strategic marketing, commerce and business development expertise, most recently in the digital marketing and online sector.
Adept in business planning and strategy to deliver improved results, Katrina has developed her skills in various marketing and strategic business growth roles with end-clients in the public and private B2B markets.
Katrina’s broad experience gained from working in the industrial and energy sectors is integral to Cast’s service offering. She builds effective relationships across multiple stakeholders and in multi-discipline environments to influence and improve business performance.
Specifically, she brings to Cast proven online and social marketing services – a sound knowledge of the key social platforms and how these can be used to build brand engagement. Not only does it enable her to provide insightful market intelligence, but is the perfect complement to her comprehensive strategic marketing and business development background.
Katrina holds a Bachelor of Commerce (Marketing and Management) and an MBA.